Lola loves the brands we work with + the hearts behind them, we think you’ll love them too.
Meet Janessa Leone, the genius behind the self titled hat brand that is taking the fashion world by storm.
Q+A with Janessa
When did you know that you wanted to be a designer?
I always imagined I would do something creative. I used to drive my parents crazy by cutting up things around the house to create my latest vision-I don’t remember a time when I didn’t make something. I didn’t decide to design as a career until after college. I studied English and thought I would follow a predictable path and go to law school. When I visualized what my life would look like, I knew I didn’t fit in with the direction I was going. I decided to give myself a chance to see what could happen if I pursued a career that resonated with me. It didn’t take long to realize that this was what I needed to do.
What has been the biggest hurdle you’ve had to overcome as a designer//business owner?
Trying to define what it looks like to be a designer//business owener. Trying to find that balance is the hardest thing I have ever done. If you don’t have the scale perfectly balanced, everything suffers. Running a business can be draining and can zap any creativity I have, but at the end of the day, this is a business that needs managing. I have to oversee the operations, but I know when to back up and trust my team to do their jobs so I can allow space in my life to develop and design. It’s a constant struggle to get the pendulum to swing evenly on both sides.
What are your everyday go-to pieces?
Black jeans, a white tee and slides.
THE LIGHTNING ROUND
STAY TUNED FOR MORE FROM LOLA’S FAVORITE DESIGNERS.